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TECHNOLOGY TRENDS AND SMALL BUSINESS: THE CONNECTED WORLD OF ENTREPRENEURS
The last decade has seen substantial growth in the small and personal business sector of our economy and technology is enabling and accelerating this trend. The growing digital infrastructure has reduced the cost of starting and running a business, lowered competitive barriers, opened new markets and industries to small business and led to the creation of new and often disruptive business models.
Join Intuit Canada’s Small Business expert, Barb Anderson, as she takes you through the second installment of the groundbreaking Intuit Future of Small Business Report™, a unique three-part study that looks ahead 10 years and examines the prospects, influences and profiles of small business. With this latest installment, sponsored by Intuit Inc. (Nasdaq: INTU) and authored by the Institute for the Future, Barb will focus on how technology will propel and transform the small business sector over the next decade and reveal three emerging technology trends that will affect small business formation and operations.
ABOUT BARB ANDERSON
Barb Anderson is the Group Marketing Manager for small business products at Intuit Canada. In this role, Barb is responsible for developing strategic marketing plans and delivering customer-focused communication to support Intuit Canada’s portfolio of small business products: the QuickBooks® Accounting suite of products including Software, Payroll, Support, Training, and Supplies, QuickTax Business and the QuickBooks ProAdvisor Program, and Quicken® Home & Business Software. Before taking on this role, Barb managed Web and direct marketing for Intuit Canada.
Prior to joining Intuit Canada in 2000, Barb worked in the marketing departments of Canadian Airlines and Canada Safeway. Barb has a Bachelor of Commerce Degree from the University of Alberta and resides in Edmonton with her husband and two young children.
www.intuit.ca
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