Search Marketing for Dummies: Everything you need to know about starting your own search marketing campaign from people who eat, sleep and breathe search marketing

DETAILS:
What: The Search Marketing for Dummies panel will feature some of Canada's top business and tech professionals in the field of search marketing. Learn and discuss the many aspects of search engine marketing and find out new ways to grow your business with this popular technology. Gain valuable knowledge from people who eat, sleep and breath search marketing. Date: September 25, 2007 Room: Shaw Conference Centre Note: You must purchase an All Access Pass to attend this panel
PROFILES
	PANELIST Martin Byrne, National Director, Yahoo! Canada Martin has spent the last 15 years of his career building online business for a wide variety of Canadian and international organizations. Initially Martin worked for several Canadian internet presence agencies building websites for TD Bank, BMW Canada, Bank of New York, Deutchbank and more. Martin eventually moved from building online businesses’ to managing them as Director of The National Post’s online news business, Director of media sales operations for Sympatico/MSN Canada and most recently taking on the role as National Director for Yahoo’s Canada’s Search Marketing operations. Martin also holds an executive MBA from the Rotman School of Business.
	PANELIST Ken Jurina, President, Epiar As president and founder of Top Draw and Epiar, Ken Jurina has more than fifteen years of experience in traditional advertising and Internet marketing. In 1993, he founded Top Draw which has become a leading advertising, graphic design, and web development firm in Edmonton, Alberta, Canada. In 2002, Ken co-founded Epiar, an Internet marketing and search engine optimization (SEO) company that has pioneered techniques merging web development technology with online marketing strategies to drive qualified traffic and sales. As president of Epiar, Ken oversees the company's growth and helps drive the marketing strategies and creative tactics that are delivering better lead generation and client retention for Epiar clients. In addition to leading the Epiar team, Ken’s role at Epiar comprises senior-level client counsel, strategic marketing, and creative direction. Ken is also involved with various professional organizations and industry associations. He has served as a judge at the Canadian New Media Association awards for the past four years, and has been a speaker at Search Engine Strategies conferences in New York, Chicago, San Jose, and Toronto. Additionally, Ken sits on the Global Committee and is Co-Chair of the Marketing Committee for the Search Engine Marketing Professional Organization (SEMPO), which establishes and promotes ethical SEO practices and guidelines, and is also a founding member and co-chair of SEMPO Canada. Outside of his professional responsibilities at both Top Draw and Epiar, Ken also plays key organizational roles for various noteworthy causes, including the Cross Cancer Institute (CCI), and the board of directors for Alberta Easter Seals.