Building brand loyalty with data services

Tom Ogaranko CEO & Co-founder, Redengine Inc.

	BUILDING BRAND LOYALTY WITH DATA SERVICES Has your company learned how to convert operational data into information services that build customer insight and brand loyalty? Tom will outline the key business strategies that can be applied by marketing and sales professionals to reinforce the value of their company's products and services with data services that provide constant feedback between a company and its customers. Through an examination of leading practices, learn when to leverage the potential of newsfeeds, social networking, messaging, business intelligence solutions and customer self service portals. ABOUT TOM OGARANKO Tom Ogaranko (BA, LLB) is CEO and co-founder of Redengine Inc. Tom has participated in the formation of 5 companies, 2 government agencies and 1 government Ministry. Tom brings a proven track record of success to his role as CEO. With Tom’s active leadership, Redengine has been recognized as one of Canada's Fastest Growing companies in 2003 and 2004 (Profit 100) and one of the fastest growing companies in Alberta in 2002 and 2001 (Alberta Venture). Tom is quite active in the local and provincial ICT Industry and is a frequent speaker on topics related to innovation and industry development, and information and knowledge management. www.redengine.com