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Hello and welcome to the second edition of Massive eNews!
At Massive, our goal to produce Canada's #1 technology show is only part of our mission. Our 'bigger picture' focus is to encourage more use of technology in every day business. We believe that technology is shaping the future of business by enabling companies of all sizes to reduce costs and increase efficiencies.
Everyone, including small business owner Campground owner/operator Lynn Wilbur and enterprise level executives like Darren Entwistle (CEO, Telus), is taking advantage of the IT conveniences. Wilbur recently signed up for a new wireless satellite service for higher speed internet access in his remote location, while Entwistle uses valuable eLearning modules regularly to train and motivate his staff of over 20,000 across Canada. Because of this growing need for new technologies in business, we promise to bring you useful, relevant information on technology along with our Massive show updates every month (scroll the the bottom of the email for an interesting article on AJAX).
Keep reading for more important show information, and to find out how you can get involved!
Sincerely,
Lindsay Smith, Executive Producer
P.S. To learn the answer to the question in the subject line, you will have to see Leonard Brody's Keynote Presentation at the Massive 2007 show!
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New Speakers, New Topics
Dynamic Line-up of Industry Experts
We are thrilled to announce that we have signed on new keynote and guest speakers this year. Each of our speakers is a recognized expert in their field, and will be discussing issues critical to the technologies in business. Here is a snapshot of the line-up so far:
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Leonard Brody Best Selling Author & Visionary
THE SKY IS FALLING: The Truth Behind the Future of News, Media and Its Effect on Your Life
Since the rise of Web 2.0, we have seen a massive increase in the creation of content by online communities. This is a clear indication that we are living in a "speak" rather than a "be spoken to" era. As more and more media, both professional and amateur, embrace this trend, many are predicting the end of traditional journalism as we know it.
Come and hear the truth about this important form of communication, and its impact on your business, and your life. Our Keynote Speaker, Leonard Brody, co-founder of one of the largest eye-witness news networks in the world, will kick-off the conference with this fascinating presentation.
[more]
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Andre Charland President & CEO, Nitobi
BLOGGING FOR BUSINESS
While "blogs" (short for "web logs") are often associated with personal commentary or news on a particular subject, such as food, politics, or local news, many businesses are learning how blogging can improve their bottom line.Explore new ways for your business to use blogging to improve marketing efforts and create better customer relationships.
[more]
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Brent Stafford President & CEO, Shaky Egg
USING VIDEO GAMES TO DRIVE SALES
Video games have become the most popular, compelling and significant form of entertainment in the lives of many target audiences. Regardless of the type of product you supply, new media outlets have created a largely untapped opportunity for brand recognition and marketing. Marketers from Coca-Cola to smaller brands are realizing the power and benefits of video gaming. [more]
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Stephen Ibaraki Vice President, CIPS
RISK MANAGEMENT & CORPORATE RESPONSIBILITY
Due to the constant need for businesses to develop new products and distribution channels, companies are faced with pressing challenges such as productivity gaps and regulatory compliance. To manage these challenges and the risks involved, boards of directors, investors and corporate officers are looking to Information Technology (IT) for increased accountability. [more]
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Massive Welcomes Back PEER 1
Title Sponsor Signs On For Another Successful Year
PEER 1 Network, a long-time supporter of the Massive Technology Show, has signed on as the title sponsor of the show for its third consecutive year. As in previous years, PEER 1 will be hosting the "PEER 1 Pipeline" which will showcase their clients' unique products and services on the tradeshow floor. The PEER 1 team is committed to supporting the technology community, and we at Massive are looking forward to working with them to make the 2007 show better than ever.
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Read full release
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Interested in Sponsorship? |
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Expanding our Scope through Partnerships
New Industry Associations for 2007
The Massive team works hard to secure Industry and Business Partnerships with a number of associations. Each partner helps us connect to a larger community, broaden our scope, and helps us highlight the importance of technology in business. As an added bonus, all members of our industry partners get a discount on exhibit space! This year, we welcome the following associations as partners:
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2007 Exhibitors
More New Additions!
We had an overwhelming response to our previous promotions, and are pleased to welcome our new exhibitors. Make sure you get the spot you want ' sign up now to be featured at the show! Ask us about our second early bird discount (expires September 30).Here are a few new additions to the 2007 line-up:
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ARTICLE: The Benefits of Ajax
By Andre Charland, CEO, Nitobi
Ajax, popularized by Google (Gmail and Google Maps) and Microsoft (Atlas), give web apps a desktop experience. However, businesses want to understand what the applicability is to the bottom line. A comparison between a traditional web application and an Ajax one shows that dramatic quantifiable cost savings can be measured when looking at specific application metrics.
There's a lot of hype surrounding the latest web development craze, Ajax (Asynchronous JavaScript and XML), and a considerable amount of skepticism about it's usefulness in the business realm. Surprisingly, while there is a lot of talk about what amazing things you can do with this approach, there is very little information about the applicability to business. There are quantifiable benefits to be realized for end users and businesses which include improved usability and faster applications. These translate to hard cost savings which I'll explore in this article. It's important for developers to be able to explain the benefits of Ajax to other business stakeholders in these terms so that they are speaking the language of business, which is universally understood.
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Read full article |
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Massive Events Co. 903 - 33 Water Street, Vancouver, BC CANADA V6B 1A1 | T: 604.622.7479 F: 604.628.3790
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