March 2007 Are you ready to experience the thrill of Massive?!! Energize your business with an infusion of technology on March 28th. We've put together a top-notch line up of speakers who will engage you with exciting ideas for your business. Explore hundreds of technology products, applications, and services that will change the way you do business - we promise! This is your last chance to find out what all the buzz is about. Sign-up now for the Massive Technology Show. If you've already secured your spot, then make sure your colleagues know about it too. Don't miss out on the chance to expand your mind and improve your bottom line. This edition of Massive eNews includes: Show Highlights Conference Speaker Line-up New Exhibitors Feature Article (Topic: Accounting Software) Sincerely, Only 1 Week Left! Have your purchased your ALL ACCESS pass yet? If not, be sure to get yours before they sell out. An All Access pass will give you entry to the following speaker presentations. PEER 1 Massive Gala The PEER 1 Massive Gala will end the show on a high note at the classic Century House Restaurant and Bar. Enjoy complimentary tapas and 1 complimentary drink as well as a wine tasting hosted by Wild Horse Canyon Wine. This is the ideal opportunity to relax with your friends and make some new connections. Click here to register. PEER 1 Pipeline Visit the booths in the PEER 1 Pipeline and get a free gift. Stop in at booth 30 & 31 to pick up your passport, then get it stamped by participating pipeline exhibitors! Yahoo Think Tank Are you interested in learning about a specific technology? Would you benefit from one-on-one conversations with experts in the field? Would you like to connect with other business peers who also have an interest in that topic? If your answer is yes to any of these questions, then you'll want to visit the Yahoo! Think Tank. Sit down at a round table and explore a variety of topics of interest to you and your business. Check the Show program for the schedule of topics and then drop by booth 106 to participate! Staples Business Centre Are you an exhibitor at the Massive Technology Show in Vancouver? Chances are, you may need something copied. Or folded. Or laminated. Feel free to shift the responsibility from your shoulders onto Staples. You can rely on our professionally trained Consultants to meet your needs in record time, with high-quality results every time. Click here for details on using the Staples Business Centre BCTIA Industry Pavillion Behind every successful industry are the hard working hard-working associations that unite the community. If you'd like to learn more about business and technology associations available to you, please check out the BCTIA Industry Pavilion. Decompression Chamber We know that with all of the exciting new technologies out there, you'll need time to relax and rejuvenate. So we've set up an activity area for you to decompress. Check out the Segway Obstacle Course, EA Gaming Station, and the mini-golf tournament located in the tradeshow hall! Get a hole in one and win a Maserati Prize Pack!...now what could be more fun than that?? INSINC Interview Centre What you have to say is important so we've got cameras set up on site to listen! Visit booth #178 to share your thoughts on business, technology, and the show! Technology Feature Stage Check out the main stage in Hall B to learn about a variety of interesting topics related to your business. These 20-minute presentations are available for everyone to attend. Click here to view schedule.   For the 2007 show we recruited some of the top business professionals in Canada to discuss a variety of issues important to business. Gain entry to these presentations by purchasing an All Access Pass (only a limited number remaining).   Leonard J . Brody Best Selling Author & Visionary THE SKY IS FALLING: The Truth Behind the Future of News, Media and Its Effect on Your Business Since the rise of Web 2.0, we have seen a massive increase in the creation of content by online communities. This is a clear indication that we are living in a "speak" rather than a "be spoken to" era. As more and more media, both professional and amateur, embrace this trend, many are predicting the end of traditional journalism as we know it. Come and hear the truth about this important form of communication, and its impact on your business, and your life. Our Keynote Speaker, Leonard Brody, co-founder of one of the largest eye-witness news networks in the world, will kick-off the conference with this fascinating presentation. [more] John Topping Director of B2B Technology, Google Inc. TRENDS, INNOVATIONS & BEST PRACTICES IN TECHNOLOGY ONLINE MARKETING Learn about latest trends and research on buying habits and media usage by technology purchase influencers.[more] Dave Chalk Entrepreneur, Technology Guru & Founder of Chalk DRIVING BUSINESS SUCCESS THROUGH ENGAGED EMPLOYEES: TRENDS & TOOLS Engaged, loyal, informed employees are the fuel for a growing business. Likewise, knowledgeable employees are ambassadors for your company. [more] Patrick Sullivan President, Workopolis ONLINE RECRUITMENT TOOLS In today’s booming economy, having the tools to find qualified candidates and a strong retention strategy are essential. In this session, Patrick Sullivan will share his insight on how technology is playing a key role in creating long term sustainability for human resource departments all over Canada. [more] Stephen King Vice-President, Intuit Canada SUPERCHARGING CANADA'S ECONOMIC ENGINE: HOW MARKETING TECHNOLOGY HELPS SMB'S GROW Small businesses are the engine of our economy. In fact, 96% of all Canada's businesses are small or medium-sized. So why are so many of them stuck in the dark ages when it comes to marketing their business? Why, in one of the most Internet-friendly countries on the planet, is "word of mouth" still the primary marketing tool for 74% of small businesses, as noted in a new survey by Intuit Canada and Ipsos Reid? [more] Kerry Munro General Manager, Yahoo! Canada NEW METHODOLOGIES FOR ONLINE MARKETING Search, Behavioral targeting & Social are the newest and most intriguing ways to market products & services to Canadian consumers. [more] Cybele Negris Cheif Operating Officer, Webnames.ca .MOBI: BRANDING THE MOBILE INTERNET With the mobile market growing fast and furious, a mobile optimized web presence is becoming increasingly important to all manners of business - small, large, local and global. The recently launched .mobi extension is the first top-level domain dedicated exclusively to delivering the Internet to mobile devices. With more than two billion mobile phones in use world wide, not to mention countless other mobile devices, .mobi has the potential to bring your website to millions more potential consumers than a conventional desktop computer. [more] Andre Charland President & CEO, Nitobi BLOGGING FOR BUSINESS While "blogs" (short for "web logs") are often associated with personal commentary or news on a particular subject, such as food, politics, or local news, many businesses are learning how blogging can improve their bottom line. Explore a new ways for your business to use blogging to improve marketing efforts and create better customer relationships. [more] Brent Stafford President & CEO, Shaky Egg USING VIDEO GAMES TO DRIVE SALES Video games have become the most popular, compelling and significant form of entertainment in the lives of many target audiences. Regardless of the type of product you supply, new media outlets have created a largely untapped opportunity for brand recognition and marketing. Marketers from Coca-Cola to smaller brands are realizing the power and benefits of video gaming. [more] Kate Trgovac President, reInvent! Communications & Digital Marketing Consultant, Uniserve Communications CONNECTING WITH YOUR CUSTOMERS: A SOCIAL MEDIA PRIME In 2006, Time Magazine declared "you" the person of the year. Ad Age announced that their pick for Agency of the Year was "the consumer". And don't forget the buzzwords we all keep hearing: Web 2.0, blogging, vlogging, podcasts, social networking, tagging, mashups, metaverses. [more] Stephen Ibaraki National President-elect, CIPS IT AS A STRATEGIC ASSET Due to the constant need for businesses to be agile, and support continued growth and innovation, companies must treat IT as a Strategic Asset. What does this mean? How is this enabled? Why is there is disconnect between IT and business performance in 80% of businesses and what simple steps can be done to take IT and business alignment to the next step?[more] David Iverson Investigations and Forensic Services, PricewaterhouseCoopers LLP WIRELESS WARNINGS: FORENSIC RECOVERY OF ELECTRONIC DOCUMENTS Computer forensics involves investigating computer systems to determine whether they are or have been used for illegal or unauthorized activities. The storage devices most commonly targeted for forensic review are computer hard drives, network servers, and backup storage media. However as people rely on more portable forms of data storage, such as iPods, BlackBerrys, USB thumb drives, and building swipe cards, these items all become key pieces of evidence in any investigation. [more] Martin Byrne National Director, Yahoo! Search Marketing Canada How to Sell a Delorean? Using search engines to find your client in a haystack There's no question that search engines play a critical role in consumer purchasing decisions, both on and off line. Canadians submit more than 33 million words a day to search engines in Canada and internationally. Accordingly, Canadian businesses are starting to realize how this channel has become a critical component in both their on and off line marketing strategies. [more] Lynda Brown Executive Director, New Media BC The Vancouver Magnet: Digital Media Present and Future The digital media industry is projected to be a $65billion sector by 2010. Vancouver can be a leader for the world's digital media industry, attracting international investors, business and people to capitalize on our unique combination of talent, creativity, collaboration and diversity - all in a place like no other. [more] Duane Nickull Senior Technical Evangelist, Adobe Systems *Special Workshop* Adobe Flex and Apollo Seminar This special workshop will be presented by Duane Nickull of Adobe, and will introduce Flex and Apollo to attendees. The option will be available to bring your own laptop and install the software and build your first Flex Application. Programming experience is not necessary and anyone can attend. Note: You do not have to purchase an All Access Pass to attend this conference FULLY BOOKED - REGISTRATION CLOSED 2007 Massive Outsourcing Panel Moderator: Cindy Pearson, Vice-President, BCTIA The 2007 Massive Outsourcing Panel will feature some of Canada's top business professionals discussing the pros and cons of outsourcing employment outside of Canada. Cindy Pearson - MODERATOR, Vice-President, BCTIA Cindy Pearson is a seasoned business manager with a track record for building profile and revenue for prominent industry associations. Currently, Ms. Pearson is Vice President of the BC Technology Industry Association (www.bctia.org), the largest technology association representing companies across BC. More. Wayne Gudbranson - PANELIST, President and CEO, Branham Group Inc. J. Wayne Gudbranson is President and CEO of Branham Group Inc. Established in 1990 in Ottawa (Ontario, Canada), Branham Group Inc. (www.branhamgroup.com) is an international marketing and management consulting firm providing custom planning, marketing and partnering consulting services to established and emerging companies in the global ICT sector. More. Amyn Rajan - PANELIST, President and CEO of Orbital Technologies Inc. Amyn Rajan is the President and CEO of Orbital Technologies Inc. (www.orbitaltech.com), a leading Vancouver-based software development services firm. With more than 14 years experience in the custom software development market, Amyn has positioned Orbital as a premium provider of custom outsourced software solutions to many of the world's leading software and technology companies. More. Kevin Penstock - PANELIST, Chairman & CEO, Goa - Canada Mr. Penstock is a co-founder of Goa Strategies Corporation (www.goastrategies.com) and brings 15 years of extensive business and technical experience in information technology, software development, product management and R&D in key industry domains such as telecom, transportation logistics, and e-commerce. More.   LAST MINUTE SPACES - BOOK TODAY TO BE AN EXHIBITOR OR MISS OUT There are only 5 spots left (2 in the Peer 1 Pipeline, exclusively for Peer 1 clients), but they won't last! Call us now to book your booth. Here are some of our new exhibitors for March: We've now made it easier than ever to become a Massive Exhibitor! Sign up now through our Online Exhibitor Application & Payment Form. For more information on Exhibiting, click here For a complete list of exhibitors for the 2007 show, click here Interested in increased participation? click here for sponsorship information. How much should it cost? Andrew Bates, Softrak Systems Inc When organizations consider replacing their entry level software, they are often shocked at the price they will pay for the "next level" of functionality. They are even more disappointed to discover that they will have to sacrifice some of their favourite features of their entry level product when making the move. Few people understand that the price of software is more closely tied to sales cycle, than to product features. Also, as products cater to more specialized markets, they must increase their price point to remain profitable, as the R&D and marketing costs must be born by a smaller prospect base. Read Full Article   SoulSmith Media Inc. 1070 West 7th Ave., W4, Vancouver, BC CANADA V6H 1B3 | T: 604.622.7479 or 1.866.629.7479 F: 604.628.3790