April 2007 What a show! The 2007 Massive Technology Show, which took place on March 28, was our biggest and best ever. Over 4800 attendees came to see the tradeshow and conference, and the response was overwhelmingly positive from participants. Thank you to all our exhibitors, sponsors and partners-without you this would not have been possible. Sincerely, Why Branding Matters in B2B Marketing By: Jon Miller, VP of Marketing for Marketo Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I've met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor's logo on it make me more likely to buy their products? Proponents of swag will argue that it builds brand by getting the business's name in the office of potential influencers and purchasers, where it will stay top of mind. Is this really effective? Put more broadly, does branding even matter at B2B companies? Or is branding a waste of time and budget compared to "hard ROI" activities that can be proven to drive revenue? Click here to read the article. Memories... Our fantastic show photographers, Quana Parker and Mark Kinskoffer captured the magic on the tradeshow floor. Click here to see pictures of the event and the exhibitors.   It's that time again! Don't get stuck on the side lines-each exhibitor from 2007 gets first right of refusal on their booth for 2008. Book for both Vancouver and Edmonton and join some of the best in the business. Our current line up includes: We've now made it easier than ever to become a Massive Exhibitor! Sign up now through our Online Exhibitor Application & Payment Form. For more information about exhibiting at our Vancouver show, click here For more information about exhibiting at our Edmonton show, click here Interested in increased participation? click here for sponsorship information.     SoulSmith Media Inc. 1070 West 7th Ave., W4, Vancouver, BC CANADA V6H 1B3 | T: 604.622.7479 or 1.866.629.7479 F: 604.628.3790