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BLOGGING FOR BUSINESS
While "blogs" (short for "web logs") are often associated with personal commentary or news on a particular subject, such as food, politics, or local news, many businesses are learning how blogging can improve their bottom line.
In this presentation, companies will explore a few easy ways businesses of all sizes can use blogging to improve their marketing efforts and create better relationships with their customers. This session will draw upon real examples demonstrating the effectiveness of blogging for business. Using simple techniques, companies can enjoy concrete results in less than 6 months.
A number of blogging basics will be discussed, including: tools, techniques and strategies for businesses looking to incorporate blogging as part of their marketing mix.
TARGET AUDIENCE
This presentation is suitable for companies of all sizes. If you are responsible for building your company's online presence or you are looking for a new, low-cost way to market your business then this presentation is for you.
ABOUT ANDRE CHARLAND
Andre Charland co-founded Nitobi in 1998 after working for several other Internet start-ups. As President and CEO, he is directly involved in software development and has successfully excecuted over 100 development projects. Charland was also an early proponent of the building blocks of Ajax (Asynchronous JavaScript and XML), the leading technology for web application development.
Charland has spoken widely on Ajax, blogging, and web usability and is currently co-authoring a book on Enterprise Ajax for Addison Wesley. He has been quoted internationally in the media on blogging for business, and maintains his own blog at http://captainajax.com.
A graduate of Simon Fraser University with a major in Business Administration and Computer Science, Charland is on the Board of BALLE BC and co-founder of the Social Tech Brewing Co.
ABOUT NITOBI
Established in 1997, and located in Vancouver, BC Nitobi is a software development company that provides companies with leading eBusiness Solutions. The company has two core focuses:
- web user interface components for developers (http://developer.ebusiness-apps.com)
- outsourced software development services, focused on rich internet application interfaces, web-based information systems, data sharing and service-oriented architectures.
Nitobi counts among its clients organizations such as NASA, AOL - Time Warner, Bank of America, Schenker Canada, Siemens and BMW North America. Since launching their Ajax components last summer, Nitobi (formerly eBusiness Applications) has sold to over 200 companies worldwide. The company has recently been recognized in various media sources including eWeek, and has published articles on XML.com and Developer.com.
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