|
USING VIDEO GAMES TO DRIVE SALES
Video games have become the most popular, compelling and significant form of entertainment in the lives of many target audiences. Regardless of the type of product you supply, new media outlets have created a largely untapped opportunity for brand recognition and marketing. Marketers from Coca-Cola to smaller brands are realizing the power and benefits of video gaming.
The stats speak for themselves:
- over 155 million North Americans play video games
- the average age of a "gamer" is 37
- 82% of all households contain video game consoles
- the video game industry is larger than both film and television combined.
In this session, you will be introduced to the wide variety of ways your company can use the power of gaming to drive sales and gain market share. Attendees will learn about cross-promotions, java advergaming, "gameplay" integrations and other innovative ways marketers of all stripes are using video games to make an impact.
ABOUT BRENT STAFFORD
A regular speaker on the subject, Stafford is an established North American expert on video games. He has appeared numerous times on television and radio programs to address video game issues, and as an invited guest speaker at prestigious events such as the global Electronics & Entertainment Exposition (E3) in Los Angeles, CA.
Currently, he works with tier-one brands on innovative ways to leverage the power of video games to build awareness and drive sales. Stafford has built joint-marketing partnerships and intellectual property agreements with companies such as Procter & Gamble, Electronic Arts, Disney Studios, Activision, New Line Cinema, Hasbro, and many others. In addition, Stafford has created national and global video game promotions and represented gaming companies to help them develop marketing programs to attract consumer packaged good partners.
Stafford holds a Masters Degree in Advanced Communications, specializing in new media. His thesis, Insert Coin: The Culture of Video Game Play included a 1-hour broadcast-quality television documentary (produced solely by Mr. Stafford) and a companion book, which is used by teachers as a guide to tackling video game issues in the classroom.
ABOUT SHAKY EGG
Shaky Egg Communications Inc. is a consultancy firm specializing in marketing partnerships, promotions and brand integration. Shaky Egg works directly with brand clients or with agencies looking to bring non-traditional marketing programs to their clients.
The Shaky Egg philosophy is to represent the brand aggressively, develop the right program, and negotiate the most advantageous partnerships possible to drive sales. Representing a diverse list of clients, from hair product suppliers to soft drinks, to technology companies, Shaky Egg is a leader in the new media marketing arena.
www.shakyegg.com
|
