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TRENDS, INNOVATIONS & BEST PRACTICES IN TECHNOLOGY ONLINE MARKETING
Learn about latest trends and research on buying habits and media usage by
technology purchase influencers. This presentation will cover examples of
several companies achieving results across awareness, lead generation and
sales distribution through innovative online marketing techniques and best
practices.
ABOUT JOHN TOPPING
As Director of Google's BtoB Technology Vertical Markets Group, John Topping works closely with Google's national sales team and technology advertising customers on building successful global advertising partnerships with Google. John has been a featured speaker for BtoB Magazine, the Direct Marketing Association, the Business Marketing Association, Comdex, Networld + Interop, and Baptie & Company's Market, Channel and Direct Focus conferences. In September 2003, he was awarded the most valued speaker award at Baptie & Company's Direct Focus event.
John joined Google from IDG's Computerworld, where he was Vice President of Sales. Prior to Computerworld, he was Publisher of CMP Media's Network Magazine, Hypermedia Communications' NewMedia Magazine, and newmedia.com. John has spent the past 12 years partnering with top technology companies, working with online, offline and event media to help them meet marketing objectives.
John has been a featured speaker for BtoB Magazine, the Direct Marketing Association, the Business Marketing Association, Comdex, Networld + Interop, and Baptie & Company's Market, Channel and Direct Focus conferences. In September 2003, he was awarded the most valued speaker award at Baptie & Company's Direct Focus event.
ABOUT GOOGLE, INC.
Google's mission is to organize the world's information and make it universally accessible and useful.
As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.
When you visit www.google.com or one of the dozens of other Google domains, you'll be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search billions of images and peruse the world's largest archive of Usenet messages -- more than 1 billion posts dating back to 1981.
We also provide ways to access all this information without making a special trip to the Google homepage. The Google Toolbar enables you to conduct a Google search from anywhere on the web, while the Google Deskbar (beta) puts a Google search box in the Windows taskbar so you can search from any application you're using, without opening a browser. And for those times when you're away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.
Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users. As a business, Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page. This makes the advertising useful to you as well as to the advertiser placing it. We believe you should know when someone has paid to put a message in front of you, so we always distinguish ads from the search results or other content on a page. We don't sell placement in the search results themselves, or allow people to pay for a higher ranking there.
Thousands of advertisers use our Google AdWords program to promote their products and services on the web with targeted advertising, and we believe AdWords is the largest program of its kind. In addition, thousands of web site managers take advantage of our Google AdSense program to deliver ads relevant to the content on their sites, improving their ability to generate revenue and enhancing the experience for their users.
www.google.com
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