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Connecting with Your Customers: A Social Media Primer
In 2006, Time Magazine declared "you" the person of the year. Ad Age announced that their pick for Agency of the Year was "the consumer". And don't forget the buzzwords we all keep hearing: Web 2.0, blogging, vlogging, podcasts, social networking, tagging, mashups, metaverses. These all have to do with customers being at the centre of marketing activities. How will you need to change your marketing programs to stay aligned with this shift?
This session will give an overview of major social media phenomena and how businesses are using them to connect with their customers in new and exciting ways. Examples of successful and unsuccessful campaigns are given, with takeaways so you can start leveraging the power of social media and creating a social media roadmap for your business.
This seminar is ideal for attendees who want to get a no-jargon introduction to the world of social media and some tips on how to get started.
ABOUT KATE TRGOVAC
An Internet trailblazer from pre-Web days, Kate Trgovac started her digital marketing career in 1988 using nothing but mailing lists to promote software titles. After "geeking out" for a few years in technical positions at SoftQuad, Kate spent eight years in the ad agency world advising such clients as Nike, Molson, Canada Trust, AllState Insurance and the Royal Canadian Mint on interactive and creative strategy.
Taking a hiatus from agency life, Kate spent a few years with Petro-Canada, helping them take advantage of new media to better communicate with their varied audiences. Driven by her passion for social media, Kate recently launched her new firm, reInvent! Communications, to work with marketers who want to develop more authentic relationships with their customers. She recently signed on to work with Uniserve Communications where she provides digital marketing direction on a soon-to-be launched social networking product for families.
Kate has been a part-time lecturer in the University of Toronto's Faculty of Information Studies. She is the founding co-director of TUXS, the Toronto User Experience Summit. Kate has also served on the Advertiser's Council of the Interactive Advertising Bureau of Canada. Kate writes about the intersection of marketing and technology at her blog: www.mynameiskate.ca.
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