New Methodologies for Online Marketing

Kerry Munro General Manager, Yahoo! Canada

	Search, Behavioral targeting & Social are the newest and most intriguing ways to market products & services to Canadian consumers. During this Session Mr. Munro will share insight & knowledge on this type of marketing methodologies and how Canadian businesses can use them to attract prospects to their companies. ABOUT KERRY MUNRO Kerry Munro is General Manager of Yahoo! Canada where he is responsible for the company’s overall operation and strategic growth. He has more than 20 years executive management experience in both corporate and entrepreneurial roles in the technology products and services sectors. His previous experience includes leading new ventures, alliances and applications as a Senior Director at Bell Canada, and prior to that he was founder and President of KBM Marketing which provided market analysis and business unit turnaround strategy for numerous Canadian corporations. He has also held executive marketing positions at leading technology companies including ACC TelEnterprises and Allstream. Mr. Munro is a graduate of the University of Toronto and received his MBA from Queen’s University. www.yahoo.ca