How to Sell a Delorean?
Using Search engines to find your client in a haystack

Martin Byrne Director, Yahoo! Search Marketing, Yahoo! Canada

	There's no question that Search Engines play a critical role in consumer purchasing decisions, both on and off line. Canadians submit more than 33 million words a day to search engines in Canada and internationally. Accordingly, Canadian businesses are starting to realize how this channel has become a critical component in both their on and off line marketing strategies. In this presentation we will provide an introduction to search engine marketing, why it works, where it's going, who is using it and why so many companies are moving budgets away from traditional marketing channels and into search marketing. Through research and case studies, unique to Yahoo Canada we will show you how the industry is growing and changing, how it's affecting different sectors and how some specific companies are using it with dramatic results. ABOUT MARTIN BYRNE Martin has spent the last 15 years of his career building online business for a wide variety of Canadian and international organizations. Initially Martin worked for several Canadian internet presence agencies building websites for TD Bank, BMW Canada, Bank of New York, Deutchbank and more. Martin eventually moved from building online businesses’ to managing them as Director of The National Post’s online news business, Director of media sales operations for Sympatico/MSN Canada and most recently taking on the role as National Director for Yahoo’s Canada’s Search Marketing operations. Martin also holds an executive MBA from the Rotman School of Business. www.yahoo.ca