New Media: Collaboration in Business

DETAILS:
In the world of Web 2.0, collaboration has always been the key buzzword. Why are 2.0 technologies so critical in enabling business communication both internally and externally? Learn from executives of small, medium, and large sized business on how online social mediums like blogs, wikis, Facebook, YouTube, and pod casts are helping their businesses grow. Note: You must purchase an All Access Pass to attend this panel
PROFILES
	Maggie Fox (Moderator) CEO & Founder, Social Media Group Maggie Fox is the founder of Social Media Group, one of the world’s largest and best-known agencies devoted exclusively to helping business navigate the world of Web 2.0. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis and Harlequin Publishing. Maggie has also been interviewed about social media by TV Ontario, CBC Radio, The Globe and Mail, CTV News, The Toronto Star and Marketing Magazine, among others. She was recently included in Women Who Risk, a listing of influential women who head up Internet-based firms, and is a member of both The Social Media Collective, an invite-only group of “the web’s best thinkers on media, marketing and web 2.0” and the Enterprise Irregulars. Maggie is frequently asked to speak to business groups across North America about Web 2.0, and sits on the Advisory Board for SMToday Media, which operates the Social Media Collective and MyVenturePad sites.
	Bob Mathew (Panelist) President & Founder, CatalystWeb Bob Mathew has over a decade of experience developing and implementing communications and enterprise software applications. He has held senior management positions at Soundpath Conferencing Services and Valor Communications Group. Most recently, Bob served as the Senior Vice President of Operations at Soundpath, a leading provider of audio and Web conferencing services, where he led the IT and client services divisions. In 1999, Bob co-founded Valor Communications Group, a 550,000-line, four-state local phone company based in Irving, Texas. Valor went public in 2005 and subsequently merged with Alltel’s wireline business to become Winstream Communications (an S&P 500 company). As Vice President of Engineering at Valor, Bob was responsible for implementation of DSL and advanced voice services to rural telephone exchanges. Bob also served as a telecommunications consultant to Global Crossing and Insight Communications, and was one of the first Apple Computer Consultants while attending Stanford University in the early 1980s. No stranger to adventure, Bob crossed the Sahara Desert in 2002, crisscrossing six countries in three months. Bob holds a BA in international relations from Stanford University, a Ph.D. in economics from Yale University, and a JD from Harvard Law School.
	Chris Breikss (Panelist) Co-Founder & President, 6S Marketing Chris Breikss is the co-founder and President of 6S Marketing, a Vancouver based Internet Marketing company that specializes in search engine marketing, web analytics and new media marketing. Since 2001, Chris and his company have been involved in the marketing of more than 300 Web sites across North America. Chris has been involved in the Internet marketing Industry for 11 years and prior to starting 6S, Chris worked in online marketing for Infowave Software, and Stratford Internet Technologies. In 2007 Chris championed his company's initiative to provide Facebook marketing services utilizing Facebook Business Pages. Also, in 2007, Chris helped his company achieve the status of Google Analytics Authorized Consultant.
	Lee Godfrey (Panelist) Managing Director, internet:intelligence Distinguished as one of North America’s internet pioneers, Lee Godfrey heads a growing virtual consultancy and training team which provides eCommerce, eMarketing and eLearning intelligence to Fortune 500 companies in Canada, the USA, the Caribbean, and the Pacific Rim. Lee has over 25 years of experience in business management and has spent more than 14 years working to integrate online and offline business, training, and marketing initiatives for a variety of well-known clients. Lee was involved in the very earliest days of the internet, creating eCommerce, customer service and promotional websites dating back to 1993. Her extensive background in web-based products and services includes work on a number of groundbreaking internet “firsts”.
	Andrew Schiavetti (Panelist) e-Business and CRM Manager, Ford of Canada Andrew Schiavetti is the E-Business and CRM Manager at Ford of Canada where his responsibilities include planning and executing Ford's online and CRM strategies. Andrew has more than 10 years experience with Ford of Canada, having worked in several capacities within the company including Vehicle Programs, District Sales Manager, Merchandising Manager and Manager of Fleet Accounts. Andrew was named National Communications Manager in 2005 where he was responsible for the launch of the Ford Fusion in addition to championing the development of the first Chinese language website for Canada's automotive sector. He was named E-Business and CRM Manager in August of 2007. Earlier this year Andrew led Ford's launch of the first social media website in the sector, www.fordpoweredbyyou.ca as well as a complete revamp of www.ford.ca, incorporating user generated content in partnership with Yahoo! Canada.