Search Engine Marketing: Clash of Search Engine Titans

DETAILS:
Join Google, Yahoo!, and Microsoft as they face off on the future of search engine marketing. Hear what executives from the world’s three greatest online movers and shakers have to say about “search” and your business. Featuring: Martin Byrne, Director of Yahoo! Search Marketing, Owen Sagness; Vice President, Microsoft OSG Canada for MSN, and a surprise guest speaker from Google Inc. Note: You must purchase an All Access Pass to attend this panel
PROFILES
	Mathew Ingram (Moderator) Technology Writer, The Globe and Mail Mathew Ingram is an award-winning writer and columnist with the Globe and Mail, where he writes about the Internet and new media for both the newspaper and globeandmail.com. He is also a co-founder of Mesh, Canada's leading Web conference, and has a personal blog at www.mathewingram.com/work. Mathew has been a reporter and columnist for Canada's national newspaper since 1994, and has written about the stock market as well as the oil and gas industry. Prior to working at the Globe, Mathew was a senior writer for the Financial Times of Canada, where he wrote about technology and investing, and he was also a senior writer at Alberta Report magazine.
	Martin Byrne (Panelist) National Director, Yahoo! Search Marketing Canada Martin has spent the last 15 years of his career building online business for a wide variety of Canadian and international organizations. Initially Martin worked for several Canadian internet presence agencies building websites for TD Bank, BMW Canada, Bank of New York, Deutchbank and more. Martin eventually moved from building online businesses’ to managing them as Director of The National Post’s online news business, Director of media sales operations for Sympatico/MSN Canada and most recently taking on the role as National Director for Yahoo’s Canada’s Search Marketing operations. Martin also holds an executive MBA from the Rotman School of Business.
	Owen Sagness (Panelist) Vice President, Microsoft OSG Canada for MSN As Vice President of MSN Canada, Owen Sagness directs the Canadian team and is responsible for the number one online network in Canada, Sympatico.msn.ca. He is also responsible for MSN Canada’s award-winning software and services including Windows Live Messenger, Windows Live Mail and Live Search. Recently, Mr. Sagness led the Canadian market launch of Microsoft adCenter, the pay-per-click search advertising solution for budgets of all sizes. Under his leadership, Microsoft adCenter and Sympatico.msn.ca provide advertisers with comprehensive and targeted search and display advertising opportunities that reach millions of Canadians daily.
	Chewy Trewhella (Panelist) Customer Solutions Engineer, Google Inc. Chewy is a Developer Advocate at Google. His job is to make technical things accessible and relevant to technical and non-technical people. He is particularly knowledgeable about Google's APIs and webmaster programmes. He has a BEng in Software Engineering, and he's been with Google since November 2005. When he's not at work, he likes to play the banjo, and sleep.