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| KEYNOTE PRESENTATIONS |
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The Future of Social Media: Prepare your Business for a New Generation of Buyers
Dave Stevens
General Manager, MySpace Canada
Prepare your business for a new generation of buyers. The Internet is being used, now, more than ever as a tool for consumers to research products before they buy them. Additionally, the number of products purchased online and services ordered online is growing significantly every year. Join Dave Stevens for an informative session on you can be prepared for major shifts in how people consume information and purchase products. [more]
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The e-PRENEUR: From Wall Street to Wiki - Succeeding as a Crowdpreneur in the New Virtual Marketplace
Richard Goossen
Founder and CEO www.makegood.com / Author
Today the power of the crowd is used for everything from swapping photos, designing shoes, discovering pharmaceuticals, and developing software. In coming years, however, this global mass of humanity huddled around computers will shape policies, assist companies, and affect countries as never before. Find out what you can do to prepare your business for change... [more]
BONUS: Attendees will be entered in a draw to win one of ten autographed copes of e-Preneur.
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Turning Web Traffic into Profit
Darrell MacMullin - Country Manager, PayPal Canada
In a down economy Canadians won’t be going out to shop as much, and instead will be looking for deals and comparison shopping from their computers. SMBs need to strike while the iron is hot. In that vein, SMBs need to re-examine their web presence to understand the value people gain from visiting, even if there is no e-commerce element.
Join Darrell as he talks about some of the things companies can do to make their site a destination, and points to examples of sites that do this well. He will also be speaking about how starting/growing e-commerce in tough times makes good business sense and how PayPal helps small businesses, through cost savings and speed of payments.
[more]
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| WORKSHOPS |
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Behavioral Targeting & Content Matching:
What every smart business person should know about search marketing
Carolyn Cramer - National Sales and Operations Manager, Direct Sales Yahoo! Search Marketing
Find out what's happening in the rapidly-expanding Canadian Search industry! Gain a greater understanding of the Canadian online space and learn the importance of integrating search marketing into any online marketing mix. Session will also include best practices for setting up pay-per-click accounts, including keyword selection and creation of ad copy, as well as up-and-coming features that will help increase your ROI.
Learn how to set up an effective pay-per-click program that with targeted results and effective filtering! Learn why Behavorial Targeting and Content Matching are essential for your business.
[more]
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How Social Media and Social Networking are turning sales and marketing upside-down
It's not who you know but who knows you in today's hyper-connected marketplace. Your brand is now owned by the consumer, and in order to profit from this new dynamic, we need a solid strategy and set of principles to engage the marketplace. Understanding the role social media and social networking play in this new dynamic, is paramount to our future success as sales professionals, marketers, and corporations.
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Shane Gibson - President (North America) Knowledge Brokers International Systems Ltd.
Shane Gibson is a Vancouver based Global Entrepreneur and International Speaker and author of "Closing Bigger the Field Guide to Closing Bigger Deals." As a sales performance and marketing specialist he has addressed several thousand people over the past 15 years on stages in Canada, USA, South Africa and South America. [more]
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Stephen Jagger - President - Ubertor
Stephen Jagger is an entrepreneur that has been starting businesses since high school. He is currently involved in 2 companies. Combustion Labs Media Inc, which operates as Ubertor.com, is a real estate software company that provides websites and online marketing tools to thousands of real estate agents across North America. His other business, Reachd.com is a training company that focuses on marketing professionals and businesses that are interested in learning more about search engine optimization, blogging, online video, Google Adwords and social media. [more]
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| PANEL SESSIONS |
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Saving Time & Money Using Mobile and Online Applications
In this economy it's essential to work smarter and save dollars. This panel will review the latest trends of small business productivity in Canada and offer informative, cost effective (often free!) tips & tools for staying ahead of the curve.
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Olivier Vincent - President & CEO, Canpages
Mr. Vincent has spent 17 years as an executive in the phone directories industry in North America, Europe, Asia and Latin America. He was appointed President and Chief Executive Officer of Canadian Phone Directories (now Canpages) in 2006.
[more]
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Jason Brommet - Senior Product Manager, Microsoft
As the senior product manager for Microsoft Office, Jason is responsible for overseeing the Microsoft Office and Office Live businesses in Canada -- which includes developing strategic marketing initiatives that align with the growing Canadian consumer and business demand for the Microsoft Office System...
[more]
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Linda Craenen - Director, Small Business Marketing, TELUS
Linda Craenen is the Director of Small Business Marketing at TELUS, responsible for developing and managing the small business marketing program strategy. Linda brings 20 years of marketing experience to her current position...
[more]
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Cyber Crime & Cyber Security: Privacy, Security and Authentication Issues Surrounding Telephone Usage on the Web.
After a decade of widespread Web use, we have settled on basic standards for online privacy and security, with the occasional skirmish (like the Facebook TOS change in Feb. 2009). But throw telephone security into the mix and there are a slew of new issues. Since cell phone usage can carry substantial fees with it, associating a number with a Web account requires more rigorous authentication than usual. Yet, there are no standards for who is the "proper" user of a telephone. Caller ID is a poor substitute for IP addresses. If you collect information on phone usage what regulations and policies apply? And the spiciest meatball of all: What are the legal issues surrounding call recording? Under what situations do you need to notify the other party? What kind of security and privacy policies are required? Shai will weigh in on these issues, and will discuss why this is a major area where the law has not kept up with technology.
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Shai Berger - CEO, Fonolo
Shai Berger is co-founder and CEO of Fonolo, a startup pushing the boundaries of Web-telephony integration, including an intelligent dialing service that makes it faster, easier and less frustrating to call large companies.
[more]
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Social Media, Viral Marketing, & Online Video:
Do they really work?
Creating cost effective campaigns that generate measurable results and a guaranteed return.
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