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The future of business and technology: the prosumer revolution
This 20 minute talk will focus on the prosumer revolution. It will give an insightful overview of how the information consumer is now the information producer and how the current relationships between businesses and their customers are being realigned. The impact on advertising and marketing are already being felt as the consumer is now more in control of the brand than any time in history. But that is just the start of this profound shift.
We are now watching the twilight of mainstream culture and the dawn of we media. The implications of this change in control is already having a dramatic effect on the news business, our educational system and is beginning to change the way our people’s personal relationships function.
Attendees will learn about:
- The new ecology of news and knowledge creation
- How this will change your relationship with your customers, your boss and people you work with
- What new business opportunities and risks result
- How this change will spread to other institutions like universities and schools
ABOUT MICHAEL TIPPETT
Michael Tippett founded one of Canada’s first internet companies, in 1995. He has worked internationally. Recently he lived in New York. In 2005 Tippett founded NowPublic, the largest participatory news organization in the world. The organization has reporters in over 4,000 cities worldwide.
He has also contributed to digital culture in fields such as media arts. In 2004 he collaborated with Kate Armstrong to produce Grafik Dynamo, a net art piece that loads live images from blogs and news sources on the web into a live action comic strip. Grafik Dynamo was a commission of Turbulence, made possible with funding from the Andy Warhol Foundation for the Visual Arts. He studied philosophy at Queen’s University.
Michael is a member of the University of British Columbia’s School of Journalism Advisory Board.
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