New Media: Collaboration in Business

DETAILS:
In the world of Web 2.0, collaboration has always been the key buzzword. Why are 2.0 technologies so critical in enabling business communication both internally and externally? Learn from executives of small, medium, and large sized business on how online social mediums like blogs, wikis, Facebook, YouTube, and pod casts are helping their businesses grow. Note: You must purchase an All Access Pass to attend this panel
PROFILES
	Monica Hamburg (Moderator) Freelance Writer & Social Media Consultant Monica Hamburg is a freelance writer and social media consultant in Vancouver. She is a frequent contributor to the popular digital marketing magazine “One Degree”. She loves researching, learning new tactics and information and her investigations and observations on social media, and its relation to business and connecting, form the basis of her blog, “Me Like the Interweb”. She is also a former actor and wanna-be class clown who now uses her dry humour in her blog “Your Dose of Lunacy” and for speaking engagements.
	Warren Baxley (Panelist) Senior Director of Product Management & Development, InterCall Warren Baxley is currently leading InterCall's charge into Unified Communications. Recognized as a pioneer in the development of reservation-less audio conferencing applications and in VoIP conferencing, Baxley holds five patents and is a reputed technology product strategist. Baxley is also tasked with building out InterCall's world-class conferencing platforms to connect with users globally. Significant Accomplishments: Awarded 5 patents for significant innovations in conferencing technology Directed product marketing, marketing strategy, and marketing communications for the Audio Networking Division following Polycom's acquisition of Voyant Responsible for strategy, planning, and execution of product line and branding integration of Voyant and Polycom products Experience: InterCall - Senior Director of Product Management & Development Polycom - Divisional Product Marketing Director Voyant Technologies - VP, product management Octave Communications - General manager
	Rebecca Bollwitt (Panelist) Media Specialist, E-xact Transactions Ltd. Rebecca Bollwitt is the Media Specialist for E-xact Transactions Ltd. in Vancouver, where she is responsible for all aspects of marketing and communications as well as website design and coding. Since 2000 she has been working with streaming media and online content distribution and now she uses a corporate and industry blog as well as screencasts to reach out to readers, clients, and potential partners. As well as having a thriving daytime career, Rebecca is also the creator and owner of Miss604.com, one of Vancouver's top blogs, and is a co-host of two podcasts. Miss604 has gained national recognition as the "3rd Best Local Blog in Canada for 2007", and has been featured in various magazines, radio programs and TV shows. In late 2007, Rebecca was also dubbed one of "Vancouver's Tech Women to Watch in 2008" by Raincity Studios. Taking the new tools of the internet and applying them to personal and corporate branding is her specialty.
	Linda Bustos (Panelist) Emerging Media Analyst, Ecommerce Consultant, Elastic Path Linda Bustos is an Emerging Media Analyst and ecommerce consultant for Elastic Path, a Vancouver-based ecommerce software vendor. Linda blogs daily at GetElastic.com about online marketing, email, SEO, social media and word of mouth marketing as well as web usability and conversion optimization for online retailers. You can find Linda speaking about Internet marketing trends and tactics at events large and small, from the Shop.org Annual Summit in Las Vegas to informal "unconferences" like BarCamp and MooseCamp. Prior to joining the Elastic Path team, Linda was the Marketing Director for Image X Media, a web design firm specializing in Drupal CMS development. A North Vancouver native, Linda obtained a BBA with a marketing specialization from the Capilano School of Business.
	Rob Cottingham (Panelist) President, Social Signal For 18 years, Social Signal president Rob Cottingham has worked with senior strategic levels of government, business and advocacy organizations to help them engage with audiences - in both the digital and offline worlds. Pioneering in the online arena comes naturally to Rob, who launched his first web site in 1995. He built one of the earliest party leadership candidate web sites in Canada, launched the country's first online political game, and oversaw the creation of an ambitious anti-tobacco website targeted to youth years before similar efforts became ubiquitous. A seasoned communications strategist, Rob worked at senior strategic levels of government, labour and advocacy organizations for 18 years. He is an accomplished speechwriter, and his powerful copy and concepts for ads and collateral have won international awards. Rob believes strongly in sharing his skills and knowledge. An engaging and entertaining presenter, Rob has provided training and facilitation to government departments, political parties and conferences on everything from basic Internet skills to online advocacy. Rob maintains a long-running blog on technology and public affairs at RobCottingham.ca. He draws the popular Noise to Signal web cartoon, has been a regular freelance contributor to CBC Radio and performs in a variety of venues as a standup comic.