Online Marketing 101

DETAILS:
Web beginners, you’ve been rescued. We’ve invited experts to share tips, tricks, and how-to’s on all the basics of marketing online in a user-friendly manner. Explore the areas of website usability, email marketing, and online advertising. Attendees will walk away with the resources for a head start in marketing their business online. Note: You must purchase an All Access Pass to attend this panel
PROFILES
	Chris Breikss (Moderator) Co-Founder and President, 6S Marketing Chris Breikss is the co-founder and President of 6S Marketing, a Vancouver based Internet Marketing company that specializes in search engine marketing, web analytics and new media marketing. Since 2001, Chris and his company have been involved in the marketing of more than 300 Web sites across North America. Chris has been involved in the Internet marketing Industry for 11 years and prior to starting 6S, Chris worked in online marketing for Infowave Software, and Stratford Internet Technologies. In 2007 Chris championed his company's initiative to provide Facebook marketing services utilizing Facebook Business Pages. Also, in 2007, Chris helped his company achieve the status of Google Analytics Authorized Consultant.
	David Scott (Panelist) Chief Marketing Officer, Entellium David Scott joined Entellium in 2006 and has more than 16 years of strategy, marketing and sales experience in a variety of industries, including software, hardware and communications. Before Intermec, Scott served as vice president of marketing and strategy for the Global Services division of PeopleSoft, Inc. His management pedigree also includes AT &T Wireless, Boston Consulting Group and General Electric. Scott earned bachelor degrees in computer science and political philosophy from The College of William & Mary, and his MBA at the Wharton School at the University of Pennsylvania. He is an avid sailor, scuba diver and nationally ranked board game champion.
	Fred Vallaeys (Panelist) Google's AdWords Evangelist, Google Inc. Frederick is Google's AdWords Evangelist. In this role, he helps advertisers learn about which Google products can best solve their marketing needs and he represents the needs of advertisers with the engineering and product management teams. He has been involved in the design of many of AdWords' core features as well as those related to new and traditional media. Prior to Google, Frederick was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. He earned his B.S. degree in electrical engineering from Stanford University in 2000.
	Joanne Acri (Panelist) Online Marketing Manager, Yahoo! Canada Joanne Acri is the Marketing Manager at Yahoo! Canada responsible for developing plans and strategy for products and services including Mail, Messenger, Lifestyle and Music. She works closely with teams around the world to share campaigns, best practices and to help create a seamless user experience. A seasoned offline marketer, Joanne began her online career over 8 years ago at globeandmail.com, eventually becoming part of Bell Globemedia Interactive where she was also responsible for all consumer and trade marketing for TSN.ca. Prior to making online marketing her main focus, she worked at Sony of Canada developing print and direct mail campaigns for the computer products division. Joanne has also worked agency side developing everything from tradeshows and events to rebate programs.