The Reverse Drip: How Social Media and Social Networking are turning sales and marketing upside-down Featuring: Shane Gibson and Stephen Jagger
It's not who you know but who knows you in today's hyper-connected marketplace. Your brand is now owned by the consumer, and in order to profit from this new dynamic, we need a solid strategy and set of principles to engage the marketplace. Understanding the role social media and social networking play in this new dynamic, is paramount to our future success as sales professionals, marketers, and corporations. In this fast paced keynote presentation Shane Gibson and Stephen Jagger will share with the audience: The new rules of engagement in sales and marketing How anyone can become a global brand in their niche using social media Strategies and tips on influencing online "Thought Leaders" The top social media and networking tools for 2009 and beyond   Note: You must purchase a Conference Pass to attend this workshop.
PROFILES
	Shane Gibson President(North America) Knowledge Brokers International Systems Ltd. Author: www.closingbigger.net Shane Gibson is a Vancouver based Global Entrepreneur and International Speaker and author of "Closing Bigger the Field Guide to Closing Bigger Deals." As a sales performance and marketing specialist he has addressed several thousand people over the past 15 years on stages in Canada, USA, South Africa and South America. His client's include organizations such as Builddirect.com, Ford, Canaccord Capital, CMA, and numerous Chambers of Commerce and Boards of Trade across Canada. Shane has been cited as a subject matter expert on the topic of sales and marketing in the Globe and Mail, the National Post, BC Business Magazine, and the Canadian Professional Sales Association's "Contact Magazine." At present Shane divides most of his time between speaking on Sales and Leadership, and working with organizations to integrate their sales and social media initiatives.
	Stephen Jagger Author: www.stephenjagger.com Stephen Jagger is an entrepreneur that has been starting businesses since high school. He is currently involved in 2 companies. Combustion Labs Media Inc, which operates as Ubertor.com, is a real estate software company that provides websites and online marketing tools to thousands of real estate agents across North America. His other business, Reachd.com is a training company that focuses on marketing professionals and businesses that are interested in learning more about search engine optimization, blogging, online video, Google Adwords and social media. Stephen has been covered in many major publications including The Vancouver Sun, The Wall Street Journal, The Ottawa Citizen, The Vancouver Courier, The Calgary Herald plus many more. He has spoken at many different events including British Columbia Institute of Technology, The Vancouver Board of Trade, The Real Estate Board of Greater Vancouver, and Inman News Connect 2007 in San Francisco where he was on a panel of 4 with a representative from Google, Yahoo and the Yellow Pages and 2009 in New York on a panel discussing blogging. He is very active in the community as a member of the Vancouver Board of Trade Communication Committee, the Vancouver College Alumni Association, a volunteer with Kids Help Phone, the founding member of the largest real estate agent meetup in North America and a mentor for the Leaders of Tomorrow program.