PANEL SESSION

Leveraging Social Media for PR Develop a public relations strategy that leverages social media to wow clients and build a stronger team of people. As the "crowd-sourcing" of information for business becomes more popular, understanding the impact of interacting with clients and potential employees online becomes more crucial. This session will cover: What do you need to know as a serious business professional to leverage information gathered from crowds online and how do you get this information to begin with? How are companies using social media to build their brand online? How are they interacting with consumers/clients online to solicit feedback, develop growth strategies, and better manage their relationships? How important is your online messaging for recruiting in today's workforce? Rajan Sodhi - VP, Marketing, Peer 1 Network Rajan Sodhi heads corporate marketing and communications for leading IT hosting provider, PEER 1 and their division, ServerBeach. Rajan has over 15 years of experience in strategic marketing, branding, online advertising, social media, and media relations. He has developed several award-winning campaigns and is a strong advocate for integrating social media tools into corporate communications. Jenn Lowther - Director of Social Media, 6S Marketing This tech expert may be young, but don't let that fool you. Jenn has been engrossed in technology and the social media scene for over 5 years, devoting every hour of the day to analyzing trends in human online behavior. Prior to working with 6S marketing, Jenn worked with Invoke and memelabs. Jenn graduated from SFU with a Bachelor of Business Administration in Marketing and a double major in Economics. Julie Szabo - Co-Founder, Capulet Communications Julie is the co-founder of Capulet Communications, a web and social media marketing firm in Vancouver. Julie has worked as a writer, marketer and publicist for all kinds of companies‹from Vancouver's largest live theatre to Ireland's smallest start-ups. Julie is the co-author of a book on social media marketing called "Friends with Benefits: Online Marketing with Blogs, Facebook, YouTube and More" that will be published by No Starch Press in August 2009. Note: You must purchase a Conference Pass to attend this panel