F5 EXPO Business Technology Conference

 

The Massive Tech Show is now the F5 EXPO - a conference on digital media and online marketing for executives.
 

 

2009 Conference theme:
Leveraging technology in a volatile economy

TICKETS: To attend the conference and see speaker presentations, you must purchase a conference pass. Prices range from $129 to $449. REGISTER before March 25th to save up to 25% click here.

KEYNOTE PRESENTATIONS:
The e-Preneur: From Wall Street to Wiki | Thinking Big for Small Business

PANEL SESSIONS:
Twitter for Business | Leveraging Social Media for PR | Free Online Services For Business | Corporate Social Responsibility

WORKSHOPS:
Social Media for Sales & Marketing | Pay-Per-Click 101 & Behavioral Targeting | How to Save an Hour a Day with Blackberry Shortcuts | Identity Management 101


KEYNOTE PRESENTATIONS


The e-PRENEUR: From Wall Street to Wiki - Succeeding as a Crowdpreneur in the New Virtual Marketplace

Richard Goossen

Founder and CEO www.makegood.com / Author

Today the power of the crowd is used for everything from swapping photos, designing shoes, discovering pharmaceuticals, and developing software. In coming years, however, this global mass of humanity huddled around computers will shape policies, assist companies, and affect countries as never before. Find out what you can do to prepare your business for change... [more]

BONUS: First 100 attendees will receive a complimentary copy of his book.



The Future of Social Media: Thinking Big for the Small Business



Dave Stevens
General Manager, MySpace Canada

Web advertising is going through a major change. Get an understanding of how Social Media is becoming the most effective way for advertisers, big or small to reach their consumers. [more]


PANEL SESSIONS


Twitter for Business: Is Twitter the latest fad or a symbol of tomorrow's communication?


Find out what all the hype is about and if it's a reflection of change in how people share information. [more]

  • Twitter: What is it and why should your business care about it?
  • Will this affect how businesses communication with each other, their clients/customers and employees?
  • Twitter has a language of its own...what's this all about? Should business leaders take the time to learn it in order to understand their employees and their customers better?


Kris Krug - Social Media Expert

Kris Krug - President, Raincity Studios
Publishing voraciously since 1998, Kris' diverse talent and unique balance of aesthetics and technology is well-known throughout the Interwebs. After launching and managing successful online startups in San Francisco, Kris returned to Vancouver - where he'd attended college studying philosophy and communications - to apply his knowledge as President of Drupal hosting pioneer, Bryght. [more]

Tris Hussey - Social Media Concierge & New Media Specialist

Tris Hussey - Social Media Concierge & New Media Specialist, M2O Productions
Long-time blogger and social media expert, Tris got his start in tech running laboratories and doing tech support. After years of launching websites for the pharmaceutical industry, Tris jumped into blogging on a whim and hasn’t stopped yet. One of Canada’s first professional bloggers and recognized as a leading expert in both social media and business blogging, Tris continues to charge ahead pushing the edges of social media with whatever new technology catches his eye. Tris is sought after as a guest blogger on leading blogs, teaches courses on social media at BCIT and UBC and is writing an introduction to blogging book due out in mid-2009. [more]

 

Richard Smith - Social Media Expert

Moderator: Richard Smith - SFU: School of Communication, Director: Center for Policy Research on Science and Technology (CPROST)
As a professor, Smith's research focus is social inclusion (and exclusion) brought on by the introduction of new media. He has an ongoing interest in technology for education, privacy and surveillance in public spaces, online communities, and the wireless information society. [more]



Leveraging Social Media for PR


Develop a public relations strategy that leverages social media to wow clients and build a stronger team of people. As the "crowd-sourcing" of information for business becomes more popular, understanding the impact of interacting with clients and potential employees online becomes more crucial. [more]

 
Rajan Sodhi - VP, Marketing, Peer 1 Network
Rajan Sodhi heads corporate marketing and communications for leading IT hosting provider, PEER 1 and their division, ServerBeach. Rajan has over 15 years of experience in strategic marketing, branding, online advertising, social media, and media relations. He has developed several award-winning campaigns and is a strong advocate for integrating social media tools into corporate communications.


Jenn Lowther - Director of Social Media, 6S Marketing
This tech expert may be young, but don't let that fool you. Jenn has been engrossed in technology and the social media scene for over 5 years, devoting every hour of the day to analyzing trends in human online behavior. Prior to working with 6S marketing, Jenn worked with Invoke and memelabs. Jenn graduated from SFU with a Bachelor of Business Administration in Marketing and a double major in Economics.

Julie Szabo - Capulet Communications


Julie Szabo - Co-Founder, Capulet Communications
Julie is the co-founder of Capulet Communications, a web and social media marketing firm in Vancouver. Julie has worked as a writer, marketer and publicist for all kinds of companies from Vancouver's largest live theatre to Ireland's smallest start-ups. Julie is the co-author of a book on social media marketing called "Friends with Benefits: Online Marketing with Blogs, Facebook, YouTube and More" that will be published by No Starch Press in August 2009.



Free Online Services For Business


Save yourself! Don't let the economy get you down. Learn about free online services that could save your business from going under during these tough economic times. Are you paying for software that you could get for free? Learn about why these buzz words aren't just hype! Discover how Facebook, YouTube, Google Apps and more can really save you money.

Bradley Shende - Founder, Media2O & Host Connected Life TV
With 15 years of creative experience as a producer of innovative award-winning multimedia content, he is a pioneer in computer-based and mobile content and a well-versed commentator on new media. Bradley produced 6 seasons of the highly rated show Dave Chalk Connected and now produces (and hosts) Connected Life for MSN Canada. Bradley is a regular panelist on CKNW radio and can be seen every Monday on Global TV’s Morning News.

Chris Hobbs - Co-Founder, Study Guide Systems & StudyBarn.com
Chris Hobbs has been helping the online community realize their education and career potential for over 5 years through multiple educational websites. StudyBarn.com is his latest venture that uses the power of crowdsourcing in order to offer high quality study content at no cost to the user. Having competed with well entrenched and deep pocketed companies, he has learned the benefits of free services to leverage his business for success.

Divesh Sisodraker - President, CEO, JobMagnet
Divesh is currently President and CEO of JobMagnet, a startup that makes technology and social networks useful for businesses. He was Executive Vice-President and Chief Financial Officer of San Francisco based Taleo Corporation, the world's leading talent management vendor. Before Taleo, he was President and CEO at Pivotal Corporation, a leading mid-market provider of customer relationship management software. Prior to becoming CEO, he was CFO at Pivotal. Before that, Divesh was Director, Finance at A.L.I. Technologies (now McKesson Medical Imaging), a provider of software PACS solutions for radiologists. As a Chartered Accountant, Divesh worked for HSBC Investment Bank and KPMG before joining the software industry.

Moderator: Tristan Jutras - Founder, webspotter
Tristan has been working in the online media space for over 10 years as a Producer and Content Development Manager. As a communications and media expert, his thoughtful approach to technology has made him a sought after consultant by many well known television studios and production houses.



Corporate Social Responsibility (CSR): Can you really make money AND manage your business processes to produce a positive impact on society?


An in-depth panel discussion on how technology can enable companies to be more socially responsible. Are companies truly embracing it and will it work for your business?

This session will cover:

  • Overview of CSR - Why should you care?
  • Examples of how other companies (big & small) are engaging in CSR
  • Discussion surrounding when it makes sense for the bottom line and when it doesn't
  • How do you measure social performance in your business?
John McSweeny, General Manager, ZipCar

John MacSween - General Manager, Zipcar
John MacSween is the General Manager of Zipcar Vancouver. John is responsible for the strategic operations and a devoted team. Zipcar is an international car sharing company that is the largest in the world with over 275,000 members and a fleet of over 5,000. John has over 15 years experience in building companies and brands. Zipcar is committed to providing the highest service standards though the use of its proprietary technology.

Doug Van Spronsen, Product Manager, MakeGood

Doug Van Spronsen - Product Manager, MakeGood
Doug van Spronsen is the Product Manager for MakeGood, a company that enables companies to share their corporate social responsibility effectively online. An active participant in social media, Doug has consulted across a variety of industries on how to implement various social media strategies. He has performed in-depth research on the effects of social responsibility and social media, and is passionate about bringing technology and non-profits together.

Jason Mogus

Jason Mogus - CEO, Communicopia
Jason is the CEO of Communicopia. He leads online vision and strategy engagements for clients including BC Hydro, Salt Spring Coffee, Make Poverty History, Greenpeace Canada, UNICEF Canada, and the United Nations Foundation. Jason is the founder of the Web of Change conference at Hollyhock, which for 8 years has supported community building in the social technology sector. He is a board member with BC Social Venture Partners, was a founding board member of Canadian BSR and a long time member of the Social Venture Network in the US. In 2007 his team earned a coveted Webby Award for World's Best Charitable Website for www.NothingButNets.net

Christie Mann

Moderator: Christie Mann - Leadership & Life Coaching
Christie Mann is an accredited member of the International Coach Federation (ICF) and a Certified Professional Co-Active Coach (CPCC) through the ICF Accredited Coaches Training Institute (CTI) in San Francisco, USA. Christie’s vision is to transform corporate cultures and individuals through authenticity, acknowledgement and accountability.
She has been busy inspiring brilliant people to new heights as a Leadership Coach, Professional Speaker, Seminar Host and a Consultant to organizations on People and Culture initiatives. She has spent the past two-years on the west coast of Canada, developing her client base in a marketplace where she has consulted on and implemented coaching and better business practices with a number of companies.

Reference: Wikipedia on Corporate Social Responsibility (CSR)


WORKSHOPS


How Social Media and Social Networking are turning sales and marketing upside-down


It's not who you know but who knows you in today's hyper-connected marketplace. Your brand is now owned by the consumer, and in order to profit from this new dynamic, we need a solid strategy and set of principles to engage the marketplace. Understanding the role social media and social networking play in this new dynamic, is paramount to our future success as sales professionals, marketers, and corporations.

Shane Gibson - President (North America) Knowledge Brokers International Systems Ltd.
Shane Gibson is a Vancouver based Global Entrepreneur and International Speaker and author of "Closing Bigger the Field Guide to Closing Bigger Deals." As a sales performance and marketing specialist he has addressed several thousand people over the past 15 years on stages in Canada, USA, South Africa and South America.[more]

Stephen Jagger - Author
Stephen Jagger is an entrepreneur that has been starting businesses since high school. He is currently involved in 2 companies. Combustion Labs Media Inc, which operates as Ubertor.com, is a real estate software company that provides websites and online marketing tools to thousands of real estate agents across North America. His other business, Reachd.com is a training company that focuses on marketing professionals and businesses that are interested in learning more about search engine optimization, blogging, online video, Google Adwords and social media. [more]



Pay-Per-Click 101 & Behavioral Targeting


How to set up an effective pay-per-click program. Learn the basics of creating and managing a campaign that is guaranteed to bring you results! Plus benefit from an introduction to Behavioral Targeting and Content Matching.

Carolyn Cramer - National Sales and Operations Manager, Direct Sales Yahoo! Search Marketing
Find out what's happening in the rapidly-expanding Canadian Search industry! Gain a greater understanding of the Canadian online space and learn the importance of integrating search marketing into any online marketing mix. Session will also include best practices for setting up pay-per-click accounts, including keyword selection and creation of ad copy, as well as up-and-coming features that will help increase your ROI.



How to save an hour a day with BlackBerry shortcuts and cost saving tips


In this interactive workshop you will learn how to effectively use your BlackBerry with the latest shortcuts and tips that can effectively cut down your in-office time. You will also learn how to lower your monthly bill by getting the right data plan, as well as many other trade secrets. [more]

Darci LaRocque - President, Swirl Solutions



IDENTITY MANAGEMENT: What you need to know as a responsible business owner, executive, or department head


As you grow your business, managing the information of your clients and your employees becomes more difficult. How do you ensure that you're keeping their "identities" up to date AND safe? Additionally, how much time do you and your employees waste trying to find passwords because theirs just too many?

When it comes to Identity Management(IDM), the technology you use isn't important. IDM's real challenge is changing processes and redefining employee roles. Who gives people access, IT or HR? When an employee moves on, what happens to their email, their passwords, and other critical information? How do you create a secure network while blocking admin access to confidential data?

Attend this session for a hands-on approach to responsible Identity Management within your business. [more]

Vaclav Vincalek - Founder / President - Pacific Coast Information Systems (PCIS) Ltd.

 
 




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